Cause Related Marketing (CRM)

CRM links a product, service or brand with a social issue or cause for mutual benefit. Cause related marketing can result in increased sales, generation of goodwill and brand reputation.

Case Studies:

Signet
In 2000, Signet, the parent company of the high street jewellery stores H Samuel, Ernest Jones and Leslie Davis, introduced 'Cubby Bear', which is sold across their stores every Christmas. The Trust receives a donation for every Cubby Bear sold. The partnership helps increase sales for Signet, as well as raising funds and profile for The Trust.

Macdonald Hotels
‘We’ve been running our Make a Difference scheme for 6 years now, to benefit The Trust. Were delighted to have raised over £1M by adding a £1 donation to customers bills. We also make our hotel facilities available for events and pampering days for carers. The partnership is a great success and many, many people benefit from it’ – Donald Macdonald, Chief Executive.

For further case studies, please see Corporate Partnerships