We have merged!
As of April 1 2012, The Princess Royal Trust for Carers and Crossroads Care have merged to form a new carers charity called “Carers Trust”
The new charity will combine the knowledge, skills, expertise and experience of its founder charities and all of the independent Network Partners; Crossroads Care schemes and The Princess Royal Trust for Carers local carers’ centres.
Carers’ needs, choices and voices will remain at the heart of everything we do, as we strive to ensure that the enormous contribution they make to those they care for and to society is fully recognised, appreciated and valued.
Why have we merged?
As support for carers has always been at the heart of both of the founder charities, much of the work both the organisations did was complementary to each other.
Crossroads Care schemes provide a range of services to the carer and person cared for through fully trained carer support workers who take over caring responsibilities, allowing carers to access vital breaks.
Carers’ centres are the central hub of activity for carers in their localities, providing information and emotional support, helping carers to access the services they need and working with carers to get their voices heard in planning services locally and beyond
To make these services effective, both centres and schemes work closely in their communities and with other professionals to make sure carers know there is help available.
We believe that working together is the right thing to do and will result in an organisation that is robust, sustainable and better able to support carers in the 21st century and deliver the services they need. It will help us to provide a united voice for carers which will enable us to continue to raise awareness of carers’ issues with government and policy makers.
Andrew Cozens, Chair of Carers Trust:
The merger “will give us a single, stronger voice with which to raise greater awareness of the issues that carers face, as well as the money needed to sustain existing, and develop new, services for carers.”
How did the new name and identity come about?
We ran focus groups with carers and conducted interviews with staff, our Network Partners, media representatives and other charities that support carers looking after people with specific conditions, to develop our goals and values. The information we got back helped us to develop the name and visual identity of the organisation.
Most importantly the feedback revealed to us what matters most to carers, the general public, funders, commissioners and potential donors. We integrated all of the findings into our new name and identity.
What have carers said about the new name and identity?
In the various focus groups, carers told us that the name and identity feels nurturing, supportive and inclusive. They appreciated the fact that the name has the word carers in it and that the strapline explained what the organisation will do. Specifically, carers liked the use of the word help as they felt that it best describes what they need. Carers also liked the colours, the diversity and the modern, fresh, bright, active, dynamic look of the logo.
Have we rebranded across all the nations?
Yes, apart from in Scotland, where we will be keeping the name The Princess Royal Trust for Carers.
Have we lost Her Royal Highness, The Princess Royal’s connection?
Absolutely not! Her Royal Highness, The Princess Royal, has agreed to be President of Carers Trust, a role she has held at The Princess Royal Trust for Carers since it was founded in 1991, on the initiative of HRH The Princess Royal.
What is changing for carers?
Both charities’ networks will continue to provide support to carers under their local brands, and are not expected to merge locally at this point as a result of the national merger.
From 19th April, a new website for Carers Trust will be launched at www.carers.org.
Carers wanting to find out what support is available in their area, can search for both The Princess Royal Trust for Carers carers' centres and Crossroads schemes via our local services map.
All carers, wherever they live in the UK, can also sign up to our online carers forums to get advice and share experiences with other carers and our online support team.
Today, one in ten of us is a carer. That’s nearly six million people. In the future, it is estimated that three in five of us will become carers at some point in our lives. This is why it is important for us to continue raising awareness about carers’ issues so that we can improve in our resolve to provide support to an increasing number of carers. While this cannot happen overnight, we will work hard to reach a wider audience and ensure more people understand carers’ issues.