Staff fundraising

Staff fundraising can:

• Motivate your staff
• Boost your brand image
• Enhance customer loyalty
• Increase sales
• Raise the profile of your company
• Enhance the profile of your business
• Boost morale
• Encourage team building
• Enhance your position as a socially responsible employer

Case study:

Yorkshire Building Society
In 2005 Yorkshire Building Society ran a very successful staff fundraising campaign at Christmas and raised £72,500. The partnership was themed around Forever Friends Bears and consisted of pin badge sales, in-branch raffles and colour in competitions for customers coming into branches.

“The Princess Royal Trust for Carers were brilliant to work with. They provided excellent support and really motivated our staff. As a result, an overwhelming amount of money was raised through our partnership.” Louise Neill, Yorkshire Building Society

For further case studies, please see Corporate Partnerships